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The Journal

This month we assembled a thought guide to feed your consciousness on Earth Month. 

Image Credit: Wall Street Journal

Image Credit: Wall Street Journal


The Price of a $10 Tee Shirt

Fast fashion has become the hundred-billion dollar industry it is today on a very simple premise: consumers will likely pick the cheaper $10 shirt over the similarly styled more expensive option.  As consumers, on face value, we will always chose the similarly styled $10 T-shirt. We'd be stupid not to if that were the whole story. But that simple premise, not that H&M, Zara and others have so expertly milked, doesn't tell the whole story. It's unfortunately not that cut and dry.

 
Image Credit: ShopSoko

Image Credit: ShopSoko

 

Global Fashion Innovation, Made In Kenya 

Soko is an innovation in global fashion and technology: An online store that connects online consumers to global makers and handcrafted jewelry from the developing world. With Soko, you can discover incredible design and creative ingenuity made in communities that lay outside of the digital economy. Brought to the global stage using our technology, Soko delivers you exceptional style with stunning handcrafted jewelry designs created by artisans in emerging economies, using natural and upcycled materials.

 
Image Credit: Charity: Water

Image Credit: Charity: Water


Digging For the Sahel 

Charity : Water has announced that the $6100, the customers of Modavanti.com have helped raise will go to a village in Mali, West Africa. With each purchase on Modavanti.com 2% goes to helping charity partners like charity water take action to change conditions on the front lines of climate change. 

 

The ABC's of Eco-Fashion

Conscious Fashion is a ever changing industry with increasing impact. We have put together a list of 26 concepts that are integral parts of the conscious economy. Share them and spread the word this month!  

 
Image Credit: Skyn Iceland

Image Credit: Skyn Iceland


Why I Switched from Toxic Skincare to Natural Beauty

My divergence from traditional beauty products stared when I was eighteen. It was provoked by a cream that claimed to smooth cellulite, which I had stumbled upon while browsing the cosmetics aisle at CVS. I could scarcely believe fate had shone upon me so graciously. There I was, headed to the beach for Senior Week, and suddenly possessed, within this $36 plastic tub, an insurmountable power, greater than that of even genetics. I was pretty much God.

 
Image Credit: Bluer Denim

Image Credit: Bluer Denim


This is the Final Frontier. 

A revolution is coming. No, not somewhere in the Middle East. This is a different kind of revolution. A revolution inspired by our generation of  what we wear. millennials to bring about positive and lasting change through what we wear. 

 

 

 

To Be an Ethical Man...

Chad Hamre is one our favorite people and partners committed to moving fashion forward. A pioneer of the sustainable goods movement, Chad started Ethical Ocean, a website dedicated to providing ethical lifestyle products. In 2013, something exciting happened: Ethical Ocean joined forces with Modavanti taking the conscious consumer movement to the next level. Since then Chad has had some major life changes - moving to San Francisco from Toronto to become the Director of Innovation at Meltwater Labs. 

We recently sat down with Chad to talk shop, get a few style tips and learn more about his big mission in Africa.

 
Image credit : UNICEF

Image credit : UNICEF


Dial 1-800-UN2-SAVE-H2O

In what has become a successful fundraising tradition UNICEF, in partnership with creative agency Droga5, has marked World Water Week with their UNICEF Tap project. Harnessing the behaviors of a generation and society glued to their mobile phones, UNICEF challenges participants to 'give up' their phone and by doing so they 'give' access to clean water for individuals without reliable access in across the world.

 

Le Fashion Diet: Chronicles in Cutting Colors 

Some diets are all about slimming the fat. Mine is about slimming a different part of me, my wardrobe. This year I made a resolution I didn't think I could stick to, I went on a fashion diet. With a four color palette limited by a 33 piece wardrobe in a there month period, I started a journey into conscious style. 

 

Watch and Learn

The vastness of the fashion industry is overwhelming. With its convoluted supply chains and multi-faced problems, the solutions often get lost in translation. These videos and documentaries remind us why it is important to live consciously styled and #wearwhatmatters.

Want to contribute some food for thought?