Apps always promise to make our lives easier: pay bills in an instant, order food with a click, make reservations, see what your friends are up to, browse your favorite stores. Raacks, which just launched and is available for free on the app store, aims to make conscious shopping even easier by curating “the hottest sustainable products” from the likes of Modavanti, Bourgeois Boheme, Shopethica, and more, with the promise of making “eco-friendly fashion accessible to everyone.”
This social marketplace seems like a Instagram-Polyvore-Shopbop hybrid, allowing you to follow your favorite brands and stores to stay up to date with new products, curate and share your own looks, and purchase items at the click of a button while trying to bring a more social element to sustainable shopping.
We've tried this app, and it’s definitely an interesting way to find out about new conscious brands. However, as any app in its early stages it still has a few kinks to work out. Shopping by category doesn’t always work, and the shopping home page only shows one large image at a time, making it hard to see many products at once. But other than UX, what the app lacks for me is information about each individual product. When using a “sustainable fashion app,” I want to know just what makes each product sustainable because, as well all know, sustainability can mean a lot of different things. That being said, this app is still in its infancy, and as it grows and develops, it has a huge potential to make sustainable shopping not only easy, but social.