The conscious movement is on the rise and in places you might not already expect, your closet. Heck, you might even be wearing something conscious while reading this very article. The the reality is that conscious clothing isn't this big brother conspiracy, oh no, but rather that it is entering places you've dreamed, finally.
Whether you are a new conscious consumer or a veteran in this - I bet you don't realize how many conscious things you already own in your life. Seriously, step back and look. You'll be surprised how some of these things have found their way to you - but the reality is that in 2015 conscious products are more than ever intermixing with more typical products, dispelling the misconception that conscious stuff is ugly, lesser or worse.
We have put together some of fashion's most popular brands. Some that are just entering the conscious space, others that started out with the mission of developing conscious products. With Nike and Kate Spade as the most established and ubiquitous to rookies like Reformation and Everlane, the aesthetics of sustainability are ever changing.
Check out the picks below.
01: Clare Vivier
Made in America, Clare Vivier has produced a collection of bags that has become arm candy with French-inspired attitude. By working with local communities in the Los Angeles area, Clare V is changing what it looks like to produce locally.
Handmade in Italy, Illesteva employs artisans in the development of these pattern centric and future fashion sunglasses. They recently expanded their conscious operations to include a new eco-collection that uses recycle acetate, diminishing their environmental impact.
Celebrity + fashion blogger favorite, Reformation uses dead stock materials and gives them new life, a very hot new life. Probably the best way to be reincarnated. These sassy goods run apart from the traditional fashion calendar, meaning they are sourced, designed, and produced within weeks from Reformation headquarters in Los Angeles. Always new, always unique.
Even Nike is involved with their Flyknit technology, which minimizes waste in the production of their shoes. In doing so, they are reducing their impact on the environment. This smart tech is a fascinating first for Nike and the shoe industry.
BAGGU takes a similar approach to waste reduction by maximizing usable fabrics in their pattern making. Their bags, picked up by boutiques and even Urban Outfitters, are everywhere and are proudly made in the Brooklyn.
Radical transparency is their game. They believe changing the production methods in fashion requires us knowing more about how things are made. They partner with factories in China that produce responsibly: pay people fair wages in safe conditions. The result is an ever-expanding collection of covetable essentials.
09. Kate Spade
Kate Spade's On Purpose collection is a special project in the Kate Spade family that partners with an artisan collective in Rwanda to produce fair trade accessories. The on-going partnership is opening doors for fair trade production at scale and providing new ways for Africa to get involved in responsible production. We're very excited.