We came across this story from a friend on Facebook. She already gets it (you'll figure out what in a little bit). Anyway, this story is so good and covers basically our eternal life struggle that we had to share it in its original form.
"Remember when, a long time ago, the words “organic” and “GMO” were big downers, and instead of being cool and eco, organic food lovers were seen as hippie weirdos? Whole Foods wasn’t always filled with sexy, yoga-pants-wearing kale eaters. At some point in our recent past, granola and kombucha were super strange, and the people who consumed them were even weirder.
Now think of a bright and sunny display of organic fruits and vegetables, a wall full of coconut waters, and a packed grocery store filled with reusable bags and glass water bottles. Welcome to 2016! This is what the people want! According to the Organic Trade Association, organic food sales have increased from $3.6 billion to over $39 billion in the last ten years. (That’s a lot of kale, people). What changed was simple economics: consumer demand drove the trend and now all of a sudden it’s really cool to be that kombucha-loving weirdo.
But for anyone who has tried to approach their friends to talk about ethical fashion (as we have!) thinking surely this will be the next organic food, here’s an interesting fact: people don’t like the truth. Shocking, we know, but a number of recent studies including one by the Harvard Business Review concludes that not only are people uninspired by conscious fashion, they are downright annoyed by people who do care. Finding them to be weird, unfashionable and boring.
Sharing the truth behind the true cost of our fashion is important. But it’s as important to practice how to talk about it. Here are 3 tips to rock sustainable talk without coming off as preachy and being tuned out."