Raise A Glass To This Smart Innovation From Saltwater Brewery

In 2013 Saltwater Brewery opened it's doors in Delray Beach Florida. Their impact was immediate: Not only were they actively involved in the community, doing good was brewed in their model. Saltwater committed to using natural ingredients and gave a portion of their sales back to charities supporting the ocean. A nod to their love of oceans was even the idea behind the name.

As the brand grew, the employees wanted to do more. Living in South Florida, one of the few remaining breeding grounds for numerous types of oceans turtles in North America, they were all too familiar with the dangers of plastics in the oceans and the negative effects it had on turtles. On an almost daily basis, turtles in South Florida choke on or are caught in plastic netting. The plastic casing from six-packs has long been known to be particularly deadly. 

 

So on the impetus of the staff,  Saltwater Brewery teamed up with plant-based materials company to create edible six-pack rings that feed, rather than kill, marine life if the rings end up in the ocean and an animal happens to eat it.

After a little R&D, Saltwater introduced the rings created from beer by-products during the brewing process such as barley and wheat. Amazingly and wonderfully, they are 100% biodegradable and compostable and completely safe for humans and fish to eat.

The brand says that the innovative design is as resistant and efficient as plastic packaging they used before the switch.

So far the only drawback is that edible six-pack rings are more expensive to produce. The company is now looking to license the material out, believing that not only will it drive added revenue but also that the more volume the lower the costs. In the meantime, the brewery hopes that customers will be willing to pay a little more in order to help the environment and animal life.

Let's crack open a refreshing Saltwater brew and raise a glass to that!