One Detail Turns Simple to Conscious Chic. #GetItinGreen

One of our most beloved eco-icons, Jessica Alba brings her A-game with a simple slouchy run-around-town outfit. Perfectly camera-ready without a care, dare we say she woke up like that? And it's funny, being one of the most impressive rising stars in business, she still finds time to live a regular-ish life - Exhibit A: her Instagram @jessicalba - which you should follow. Get her outfit in green with a vegan bag from Freedom of Animals, an incredible Block Shop scarf with an Jaipur landscape inspired print, and of course some Sydney Brown slip-ons for a little bit of extra height.

All conscious, all stylish. This is Row+Rue.