Watch: Why No One Wants These Cheap Shirts

We all know that price doesn't reflect the true cost of a garment. At Row+Rue we've looked time and time again at why that cheap garment just isn't worth it. If you don't believe us, watch how every day people react when they find out exactly what the money for their two pound tee is going towards, and what they choose to do with those two pounds instead.

Moral of the Story: Cheaper isn't always better. Think about the costs beyond the price.

Jesse Ayala

New York, New York, USA

Developing social good and value-adding products, Ayala seeks to enhance culture and behavior through experiences that address both macro- and micro-level problems. This mantra has led Ayala down an non-traditional career path, linking fashion, technology, performance art, media, education, community building, and design. Ayala has been honored by the Huffington Post and InStyle magazine for innovation and style in the digital new economy. Ayala is the co-founder and Creative Director of