Jessica Alba never fails to impress us with her great fashion sense and entrepreneurial spirit, which is why we're excited for The Honest Company's new line, Honest Beauty, scheduled to launch in Fall 2015. Though they haven't revealed exactly what products they will debut in their first collection, the Honest Beauty Instagram gives a sneak peak of Jessica Alba in the lab testing hues for their color collection, which look like promising shades of lipstick!
If you don't know about the Honest Company, Jessica started it four years ago after she got a rash on her arms when she used a mainstream brand baby detergent. When she looked at the ingredients and realized the amount of untested chemicals in this product and many other home and bath products, she decided she wanted to make a change. According to their website, Honest Company only uses non-toxic ingredients, which means no harsh chemicals, making for a healthier beauty routine and a healthier home.
Watch Jessica discuss her path to success (she was recently on the cover of Forbes), and while you're waiting for her conscious beauty line to launch, check out some of our favorite conscious beauty products.