"Bravery is to stand up for what you believe in." Sophie Turner, actress
Bravery seems like a larger than life word. Sometimes we make ourselves feel that bravery is about making a grand gesture to face our fears and conquer 'the bad guy,' but it's so much simpler than that. To us, bravery is about being conscious of things that are bad or threatening, and taking steps, no matter how small, to make these things a little better.
So how does bravery apply to the fashion industry - an industry where being 'brave' is often associated with taking style risks? For conscious consumers, it's about standing up for what we believe in and making our voices heard. For designers it's about going against the mainstream industry and choosing a more difficult route. For workers it's about fighting for their rights in the midst of police brutality.
A brand that constantly and tangibly reminds us to remain brave is The Brave Collection. Crafted by Cambodian artisans who come from underprivileged backgrounds or suffer from disabilities, this jewelry line not only empowers the artisans to create better lives for themselves and their families, it also donates 10% of the profits to fight human trafficking in Cambodia. Looking down at our wrists each time we wear these bracelets, we are reminded of the bravery of all the people involved in designing and creating these bracelets, and of our responsibility to stand taller, be braver, and live our values.