One is the loneliest number. Or so they say. So how did wearing clothes just once gain such a cool-factor? We were shocked that in a recent study of 1500 women over the age of 16, 33% of women considered their clothes ‘old’ after wearing them less than three times! Shouldn't we want to shop for versatile staple pieces and instead of having many one time use, special occasion outfits?
Yes, we've all done it. We've been allured by that $10 skin tight dress that is the perfect piece for the next it party...and then we wear it to that party and realize what a ridiculously uncomfortable and gaudy purchase it was. After all, we need the freedom to dance! Even when that dress gets its fifteen minutes of fame, and gains you a handful of compliments, imagine, hypothetically, how that poor dress must feel. It's been teased - brought into the spotlight and then shortly after tossed into the back of your closet never to see the light of day again.
Though this dress situation may seem a little dramatic, how far off is it? I've been guilty of buying things because they were ‘unique’ and cheap. I thought the price meant that if I only wore them a few times, I would get my moneys worth. At least until I realized that the low price meant that corners were being cut elsewhere. Since I stopped shopping at fast fashion brands, began researching and investing in clothes, thrifting, and upcycling, I've found that my connection to my clothes has been more of a relationship than a one night stand. I buy less, but with intention, spend more time caring for my clothes, and think hard about how each piece fits into my wardrobe.
This relationship mirrors designer and sustainable fashion maven Orsola de Castro’s assertion that “the concept of wearing something just once is sad. It indicates lack of style, confidence, and it misses the point of what fashion is about…nothing beats a trusted old something, restyled to look fresh.”
With this in mind, the Telegraph team put together a five point list to help you avoid impulse buying. If you have any more suggestions, be sure to share them with us!
- Ask for the item to be put on hold for 24 hours.
- Avoid situations that prompt a panic purchase like last minute sales and pay day.
- Make a mental list of the items in your wardrobe you can mix and match a new piece with.
- Shop for the person you are, not the person you imagine you are.
- Inquire about return policies and keep your receipt.