Orange is the New Textile

 Adriana Santanocito and Enrica Arena founders of Orange Fiber

Adriana Santanocito and Enrica Arena founders of Orange Fiber

Bananas, pineapples, coconuts and oranges... you might be thinking summer and smoothies, but did you know they make great textiles too?  Innovation is kicking in as people look for sustainable alternatives to traditional textiles such as cotton and synthetics. Cotton is  labor and water intensive, and when not organic uses large amounts of insecticides and pesticides.  Synthetic textiles don't biodegrade, are made of petroleum, and aren't so great for the environment.  Resourceful people are now finding ways to reuse waste that would otherwise be thrown away.  In the Philippines,  The Philippine Textile Research Institute estimated that banana plantations there alone could generate over 300,000 metric tons of fiber.  Pinatex, a textile that comes from pineapple leaves that are usually left to waste is showing up in more bags and shoes. The material resembles canvas and is biodegradable.  The husks of coconuts have fibrous qualities that can also be transformed into textile.  North face currently uses cocona - the textile developed that uses a combination of coconut shells and volcanic materials to make a performance wear fabric.  The newest textile is made from oranges.... that idea came out of Italy, from two Sicilian women who wanted to transform citrus byproducts into a new sustainable textile.  They created Orange Fiber, a new eco-sustainable textile that thanks to nano-technology also has cosmetic qualities, and hydrates the wearer's skin like a nourishing cream!

Now we're talking....bring on the innovation and the smoothies! 




Behind the Brand: Smart is Beautiful with 4 All Humanity

Behind the Brand: Smart is Beautiful with 4 All Humanity

On the Million Woman March we celebrate the empowered women, the strong women, the independent women and the men and women around the country who know that Smart is Beautiful!

Done Good: The App for doing Good over the Holidays

We've been waiting for an app that could help inform shoppers about stylish sustainable alternatives and provide them an easy way to shop brands that matter. So when we heard Done Good was launching, we were thrilled! Done Good is a new browser extension and mobile app which helps you choose ethical and sustainable options when you shop for anything online. All you need to do is download the free extension, and when you search for say, "dresses," DoneGood will provide search results for products and  businesses that are committed to supporting workers' rights and environmental protection.

As a company, DoneGood's mission is to "build tech products that lead U.S. consumers to new businesses you can feel good about supporting." The extension works by scouring the earth for brands making unique products that are built-to-last, while at the same time supporting their workers, lifting people out of poverty and preserving the environment.

The best part is that you don't have to change your routine. Simply search on Google or Amazon or visit a company website say Bloomingdales or J. Crew, and when there's a DoneGood company that is a match, the extension provides it as a better option.

Modavanti is already proud to be a partner and has been featured in the new DoneGood browser extension. As a further incentive to for you to support the card, we’ve provided a $20 off discount code for all extension users. ;)

To get the discount you can download the extension here. 

How it works:

    -Install the free extension  

    -Shop online like you normally would—search on Google or Amazon, or visit company websites such as Bloomingdales or J. Crew

    -When there’s a DoneGood business that has the kind of product you’re looking for, the extension shows you a small alert

    -And you get exclusive discounts with DoneGood brands, so you can save money and do good at the same time

That’s it! You find better, more unique stuff and can feel good about where your money is going—all with no extra effort on your part.

When you support a DoneGood company, you help them succeed.  The more they succeed, the more others businesses will follow suit.  Eventually, even the big guys start to change.  The world gets better. Just because you bought something you needed to get anyway. So go on and do good this holiday season! 


The World's Most Incredible Buildings on 2016

From grass buildings to to forest chapels here are a few of the world's top buildings and Architizer A+Awards winners. Now in their 4th year, the Architizer awards is the largest architecture awards program focused on promoting and celebrating the year's best new designs that "champion its potential for a positive impact on everyday life." These buildings are not only architectural marvels, they also demonstrate an appreciation for nature. As you will see below, these architects revere nature and often include and utilize the natural surroundings of the buildings.

Know of more buildings that are harmoniously built into nature? Share them in the comments.


Famous Fjällräven Bags Is Making Major Sustainable Moves with their New Backpacks!

Famous Fjällräven Bags Is Making Major Sustainable Moves with their New Backpacks!

Re-introducing the re-Kanken bag. Fjällräven's first foray into sustainable fashion.

5 Innovative New Textiles to get you Excited about the Future of Fashion

5 Innovative New Textiles to get you Excited about the Future of Fashion

Imagine wearing clothes made of plastic water bottles. Or Pinatex (fibres from pineapples) or fibers made from chewed gum (yes, really. No it's not gross). Welcome to the future of fashion

Fashion Designed to Help Refugees

Fashion Designed to Help Refugees

This fashion designer created the very definition of "fashion for good."

Up Smart Your Morning Routine (and Save the World)

Up Smart Your Morning Routine (and Save the World)

We talk a lot about bettering yourself here at Row+Rue, but sometimes we forget to mention just how important your environment is...

Pharrell Williams On Doing Good Through Fashion and Philanthropy



A music icon, Pharrell's journey into doing good through fashion, started with his first major investment in Bionic Yarn, a company that creates threads from recycled PET - plastic water bottles. As Pharrell's role in the company expanded to creative director, he realized the unfathomable amount of plastic that we throw into our seasons each year, and the potential of his fabric. This lead Pharrell, to get involved with G-Star Raw helping them to launch the company's sustainability focused line, Raw for the Oceans. So it only made sense that Pharrell would become co-owner and head of imagination of the brand this past February.  

After integrating Bionic Yarn into G-Star Raw's denim production in 2013, Raw For The Oceans was born a year later. “We decided, let’s do it, let’s make the first jeans ever, in the world, made with recycled ocean plastic,” said G-Star Raw CMO Schaeffer. “We had a radically short research period — it’s not like you get a nice, clean package of plastic bottles; we had huge containers [of ocean debris], filled with Barbie heads and lighters, and we had to figure out how to turn that into jeans.”

“Here’s the thing" adds Wiliams. "We’re not shoving it in your face — if you’re wearing it, you’re supporting our issue to be sustainable — [the cause] in the clothes,” Williams told Refinery29 “We think the best billboards for people aren’t the ones up in the air, because those get changed out. It’s the ones you’re going to keep for a long time: You keep your denim. Even when you’re not thinking about it, when they’re hanging in your closet, that’s a statement right there in your closet." 

Since Raw For The Oceans launched two years ago, there have been four collections, which have been comprised of approximately 10 tons of plastic per collection. Last year, the brand used an estimated two million plastic bottles and 1,000 tons of plastic debris in its products. 

Talk about impact. As for what's next for Pharrell. Well he hopes to incorporate Bionic Yarn more fully into all the G-Star Raw collections and to get it into the hands of other brands. 

After that? Who knows, the sky is the limit for this socially conscious rockstar. Stay tuned. 

In the meantime, click here to shop the Raw Collection:

Moral of the Story: Doing Good and Looking Good has never been easier. Look around you. There's a ton of waste. Now go figure out a way to turn it into something good. 

3 TED Talks That Will Change the Way You Think About Fashion

3 TED Talks That Will Change the Way You Think About Fashion

We've grown up in a fashion system where new styles come out every season (or every other week for some fast fashion giants), and every season we want something new. As consumers, the system is constantly making us feel like ... 

The 10 Inventions That Changed The Fashion World Forever

 Photo: cone-mills-levis-vintage-clothing-1915

Photo: cone-mills-levis-vintage-clothing-1915

We cannot get enough of “The 10 Inventions that Changed Fashion Forever” written by Anne-Maree Gale from The Daily Telegraph. It is truly amazing to see the designs that made such an impact when they were first created and the impacts they are still making in the fashion world today. This great article goes in depth into each of the inventions, when they were first introduced and then a few interesting facts about each item.  This was such a unique read on the designs that we wear everyday now but how years ago they changed lives when the invention was first introduced to the world.


Click Here to continue reading and see what Anne-Maree Gale deemed the 10 inventions that changed the fashion world.

Look At What Adidas Just Pulled Out of the Ocean

The world has a massive waste problem. As a whole Americans throw away 68 lbs of clothing per person.  In 2014 so many freaking K-Cups (from Keurig Coffee) were thrown away that you could create a chain of them that would circle the earth 10.5 times. That's in one year! 

That's why Adidas new shoe design is so cool. Last summer Adidas teamed up with Parley for the Oceans and The Sea Shepherd Conservation Society  to release a prototype from a shoe made at least in part from recycled plastic and deep-sea gillnets (you know, those awful nets that trap whales, turtles and dolphins). The design combines elements from two major ocean threats in its construction: plastic and gillnet fishing or deep sea trawling. 

Researchers estimate that a shocking 4.8 billion metric tons of plastic end up in the Earth’s oceans each year. Deep-sea nets are illegal in many countries, and are made of very fine twine, are designed to catch fish by their gills. 

To combing the two into a shoe, Adidas is working to tackle some of the biggest challenges facing our environment.  

But it gets better: Adidas didn't just source the plastic from some shady third party supplier. Instead it teamed up with The Sea Shepherd Conservation Society who retrieved the basic materials that went into the top of the shoe.

On a 110-day expedition, they collected plastic from the depths and confiscated gillnets from an illegal fishing boat that they tracked down off the west coast of Africa, as Kate Sierzputowski writes for This is Colossal. Recycled plastic went into the upper shoe structure, and threads from the green nets were knitted into the top to create a colorful accent. For a shoe made from garbage, it's got a pretty banging design. 

Just when you thought it couldn't get better, it does. You may have noticed that the conversation revolved around the upper part of the shoe. Well 6 months after unveiling the 'upper' part, Adidas and Parley were back at it creating a 3D printed ocean plastic sole to make the entire shoe recycled. Could you be any more excited?!?!

A spokeswoman for Adidas though told the HuffPo that there were no plans to sell the shoes just yet. “This is not a plan, this is an action,” she said. “We did this to show what we are capable of doing when we all put our heads together.”

Still, the company will begin incorporating recycled plastic into its shoes this quarter and it is almost complete in phasing out plastic bags from all of its stores (also by the end of Q1). So, while you can't get a pair yet, it's clear that Adidas is on the verge of some pretty cool earth saving breakthroughs.

Moral of the Story: While science and technology is amazing, we can't rely on it to save our seas just yet. We all need to cut down our waste.