Indigenous Fair Trade fashion is once again taking the lead when it comes to the environment.
Last weekend we marched in record numbers. Millions took to the streets in D.C., New York, L.A., Austin, S.F., Detroit and hundreds of other cities around the world. From Honolulu to Anchorage, Miami to Maine, women and men came out in mass to make their voices heard.
We marched too and were inspired not only by the incredible groundswell that the movement has produced but by the humanity, the love and of course the magnificently tongue-and-cheek galvanizing signs. To see men, women, parents, children, people of every faith, color, background and religion was incredibly uplifting. The energy, passion and love, electrifying. The movement can't end here.
We all need to get more involved. As individuals, we are pledging to support organizations doing great work, to call our elected officials and to speak up to injustices that affect us and others. As a tribute to the many heartwarming and funny signs that dotted the march, we are launching a new collection of activist tees so you can continue to wear your values!
Introducing our mobilize collection. If you thought the march was impressive, just wait til you see how nasty the future will be because we are going to bring it.
While we are facing an uncertain future, one thing is clear: Our voices will be heard, we are ready to mobilize and we will not be denied our rights.
Show your support for women's rights, human rights, animal rights and environmental rights with our made in America Modavanti x American Apparel Mobilize collection.
Shop the full collection here:
Check out some of our favorites below:
Actress, activist and entrepreneur, Sarah Jessica Parker is at it again. After forays into the fashion world with the launch of a shoe collection and fragrance, the style icon is taking on the most iconic fashion statement with her new Little Black Dress collection. Better yet, the LBDs will be proudly made right here in America. According to SJP, first "surprise" silhouette will debut next month at Bloomingdales with a larger release for the holiday season. Sarah is the latest celebrity to enter the sustainable fashion space following Olivia Wilde, Rosario Dawson, Amber Valletta, Stella McCartney, Pharrell and Anne Hathaway to name a few.
If only Carrie Bradshaw had a chance to wear one of these dresses. We can imagine how delighted she'd have been.
A music icon, Pharrell's journey into doing good through fashion, started with his first major investment in Bionic Yarn, a company that creates threads from recycled PET - plastic water bottles. As Pharrell's role in the company expanded to creative director, he realized the unfathomable amount of plastic that we throw into our seasons each year, and the potential of his fabric. This lead Pharrell, to get involved with G-Star Raw helping them to launch the company's sustainability focused line, Raw for the Oceans. So it only made sense that Pharrell would become co-owner and head of imagination of the brand this past February.
After integrating Bionic Yarn into G-Star Raw's denim production in 2013, Raw For The Oceans was born a year later. “We decided, let’s do it, let’s make the first jeans ever, in the world, made with recycled ocean plastic,” said G-Star Raw CMO Schaeffer. “We had a radically short research period — it’s not like you get a nice, clean package of plastic bottles; we had huge containers [of ocean debris], filled with Barbie heads and lighters, and we had to figure out how to turn that into jeans.”
“Here’s the thing" adds Wiliams. "We’re not shoving it in your face — if you’re wearing it, you’re supporting our issue to be sustainable — [the cause] in the clothes,” Williams told Refinery29 “We think the best billboards for people aren’t the ones up in the air, because those get changed out. It’s the ones you’re going to keep for a long time: You keep your denim. Even when you’re not thinking about it, when they’re hanging in your closet, that’s a statement right there in your closet."
Since Raw For The Oceans launched two years ago, there have been four collections, which have been comprised of approximately 10 tons of plastic per collection. Last year, the brand used an estimated two million plastic bottles and 1,000 tons of plastic debris in its products.
Talk about impact. As for what's next for Pharrell. Well he hopes to incorporate Bionic Yarn more fully into all the G-Star Raw collections and to get it into the hands of other brands.
After that? Who knows, the sky is the limit for this socially conscious rockstar. Stay tuned.
In the meantime, click here to shop the Raw Collection:
Moral of the Story: Doing Good and Looking Good has never been easier. Look around you. There's a ton of waste. Now go figure out a way to turn it into something good.
Eight. Emma Watson revealed that she only has around eight pairs of shoes in a interview with Vogue UK to promote her movie The Bling Ring. To put it in perspective, the average woman owns on average twenty pairs of shoes but only wears five regularly. In response to our constant need for new things, Emma says, "It's almost like consumerism is a form of kleptomania. I've got about eight pairs of shoes and that's it. But it's easy for me to sound like a total hypocrite because, of course, I'm dressed in designer clothes right now."
This is why we love Emma. She keeps it real. Despite the fact that designer fashion houses are her personal Rent the Runway for red carpet events, she's still conscious of where her clothing comes from and how much stuff she actually needs. As a former celeb designer for People Tree, Emma traveled to Bangladesh and saw the impact of organic cotton farming and fair trade fashion production first hand:
"Fair Trade fashion comes from the villages – and provides a real alternative to working in a garment factory and the harsh environment of living in a slum. Fair Trade fashion is often completely handmade – and made of 100% natural and organic cotton – and it’s a small miracle that we as consumers can participate in a process that is keeping skills and communities alive and helping them to prosper."
Clearly, she has blossomed from young, curly haired Hermione into an inspiring and successful advocate for conscious fashion and feminism. Listen to her personal experience about fair trade fashion below.