Queen Bey Makes a Proclamation: She's Going Vegan!

Beyoncé - her highness queen Bey - has decreed that vegan is the is the diet in the Beyhive. She's made the news before about her switch to veganism and now is taking more and more action to convert her loyal followers into Beylievers (take that Beliebers). Earlier this month she sat down with the New York Times, and this week with with InStyle, to talk shop about her new way of living. Partly inspired by the desire to give Blu Ivy Carter a good start, and partly by the desire to maintain her and Jay-Z's figures, their vegan diet is becoming more of a lifestyle, and less of a trend. 

Talk to most people making the vegetarian or vegan switch and you'll surely here, "I am amazed how much energy I have" or "I've never felt lighter before." It is common for new converts to feel different because the fuel that makes your body run is completely different. Beyonce and family are in this same boat. 

The other thing you'll hear from aspiring vegans is the question about proteins. This is where Beyonce is stepping in. With trainer and life coach Marco Borges, Beyonce is going on a campaign to raising the vegan profile with the 22 Day Nutrition and recent book 22 Day Revolution. It removes the question of what to eat by providing an in-depth meal plan and delivery service to keep you on track and give you no excuse to stray. The food literally comes to you, albeit at a kind of high price, but it can if you want. 

Beyonce laments the challenges of BBQ from her home Texas, but acknowledges there is more to life than meats dripping with sauce. 


Moral of the story. Beauty and Veganism aren't at odds. Exhibit A:  Beyoncé.  

Jesse Ayala

New York, New York, USA

Developing social good and value-adding products, Ayala seeks to enhance culture and behavior through experiences that address both macro- and micro-level problems. This mantra has led Ayala down an non-traditional career path, linking fashion, technology, performance art, media, education, community building, and design. Ayala has been honored by the Huffington Post and InStyle magazine for innovation and style in the digital new economy. Ayala is the co-founder and Creative Director of Modavanti.com.