#OutSmarted with Blake Lively

Blake Lively (@BlakeLively) spotted in a Kristinit Kelly dress. The social entrepreneur has become a queen bee in conscious style since launching her artisan driven website Preserve. Challenge Blake with a fully conscious look below: 

Jesse Ayala

New York, New York, USA

Developing social good and value-adding products, Ayala seeks to enhance culture and behavior through experiences that address both macro- and micro-level problems. This mantra has led Ayala down an non-traditional career path, linking fashion, technology, performance art, media, education, community building, and design. Ayala has been honored by the Huffington Post and InStyle magazine for innovation and style in the digital new economy. Ayala is the co-founder and Creative Director of Modavanti.com.