Gwyneth Paltrow is Jumping into Organic Foods?

Source: Hamptons Magazine

Source: Hamptons Magazine

Source: Hampton's Magazine

Source: Hampton's Magazine

Gwyneth Paltrow who these days is known as a good guru for her work with Goop - a conscious living company- is extending beyond her normal bounds into food, and you can bet this is going to be an organic food orgy. Initial announcements were made this week in Hamptons Magazine, where the food service will be located. The company is called 3 Green Hearts, a play on the partnership between Paltrow and the other two influential co-founders, fitness mavens Tracy Anderson and Maria Baum. 

Source: Hampton's Magazine

Source: Hampton's Magazine

The full details of their master plan have yet to be publicized, but we do know the company will be developing a series of take out / delivery food options exclusively in the Hamptons, and will operate out of Anderson's fitness studios there. Piggybacking off of the success of her cookbook It's All Good, which was released late 2013, we hope the food service will be a combination of Gwyneth's food guru mode paired with a whole lot of mindfulness. 

What do you think? Any favorite recipes you want to share from her cookbook? Let us know on social and tag us at #rowandrue. 

Moral of the Story: Organic Food is not a short term trend, but lifestyle that will be catered.  

Jesse Ayala

New York, New York, USA

Developing social good and value-adding products, Ayala seeks to enhance culture and behavior through experiences that address both macro- and micro-level problems. This mantra has led Ayala down an non-traditional career path, linking fashion, technology, performance art, media, education, community building, and design. Ayala has been honored by the Huffington Post and InStyle magazine for innovation and style in the digital new economy. Ayala is the co-founder and Creative Director of Modavanti.com.