Greta Eagan is an enviable trifecta of brains, beauty, and style. She is also the face behind ethical fashion blog FashionMeGreen, which is respected as one of the most reputable resources available on conscious clothing. Soon, she will be adding "published author" to her résumé with a comprehensive book that will guide consumers through the green fashion industry; giving style advice and why sustainability actually matters in fashion.
What is your fashion background?
I was studying at the London College of Fashion and I felt there was a huge disconnect between my personal ethos and my love for fashion. But I wanted to be in the fashion industry. So I started looking around and I found, first, information about corporate social responsibility in relation to fashion, and then it just started to open up. I realized there were so many brands who were starting to do ethical fashion.
What is the premise of FashionMeGreen?
FashionMeGreen was started when I was in University and just wanted a visual outlet for everything I was learning. I wanted to show people they do not have to sacrifice their style to be sustainable. The blog highlights fashion brands that are ethical or have a sustainability initiative as part of their DNA, but still have a really high style standard. We are not going to talk about another brand with an organic cotton T-shirt. I also recognize that no one brand or person is one hundred percent sustainable, so I present all the points of sustainability of a brand and let the audience decide what is important to them.
How did you become involved with green fashion?
It started with a concern for what I was putting in my body. I have to be really conscious about what I am eating, and that led me to start caring about what I was putting on my body, in terms of beauty. I figured I was absorbing a lot of it into my system. The next step was: what am I putting next to my body? Apparently, that included toxic dyes and cottons that were grown using pesticides or chemically altered.
What are some of your favorite brands?
I am a big fan of Heidi Merrick. Who else do I love...Hien-Le, Obakki, and Amour Vert. Amour Vert is great for staple pieces.
Do you feel that London is more advanced in sustainable fashion than the United States currently?
I do. I would say they are both markets that are moving forward towards sustainability, but in Europe it seems more integrated into their everyday life. They care about how limited their resources are, maybe because their space is so much more limited that it is in the US. I think they are just more aware of it and started making adjustments earlier. Also London is a hub for stuff going on in Spain and Berlin and France, and those are all independent countries doing independent fashion forward things. They all kind of come together in London. New York has a good scene, and LA is growing, but the United States is so big. It is hard to feel congruency.
Do you see the Made in the USA theme growing?
Definitely. Especially because it will create more jobs here. Something we obviously need.
For more information on Greta Eagan and the great work she does, check out her blog FashionMeGreen.