See What 2% Can Do.

Running a startup, it's easy to lose site of the big picture when working late nights and doing sometimes tedious tasks. After a week's worth of long days one can ask, why does it all matter? It matters because we at Modavanti aren't just a fashion company. We aren't just supporting cool designers. We're making a difference and changing people's lives. Last fall we announced that we were donating $5,500 to Charity: Water to support families like those in the video who depend on clean water for survival. Charity: Water has matched our donation by an additional $500 making a well in the Sahel region of North Africa possible. 

We have since upheld that commitment and have great news. 

Our customer-funded well will be built in Mali. Mali is a landlocked country with vast deserts and a long dry-season, where many people lack access to clean water and sanitation. It's one of the poorest countries in the world and has both a high risk of infectious disease and one of the world's highest infant mortality rates. Thanks to your help, Charity: Water's local partner World Vision is busy working on 95 new and 31 rehabilitated drilled wells. In addition to drilling wells, they're building solar-powered systems that draw cool, clean water from deep underground and bring it to 78 new tap stands in the center of communities. World Vision will also be focusing on bringing clean water, sanitation and hygiene training to 10 schools. In the Winter of 2016, when the projects are complete, Charity: Water will collect GPS coordinates, photos and other details about each community to show all of us the impact we collectively made in the Sahel. 

This is what we are working towards: Using fashion to leave the world a better place. This a great video, but we also represent dozens of brands who are improving their communities. Brands who are offering hope to women who've never had opportunities. Brands who are taking plastic out of the ocean and turning it into trendy jeans. These stories are what keep us going. These stories are why we what we do and why we are damn lucky to have the opportunity to do it.

Join us in making a difference and #wearwhatmatters

Jesse Ayala

New York, New York, USA

Developing social good and value-adding products, Ayala seeks to enhance culture and behavior through experiences that address both macro- and micro-level problems. This mantra has led Ayala down an non-traditional career path, linking fashion, technology, performance art, media, education, community building, and design. Ayala has been honored by the Huffington Post and InStyle magazine for innovation and style in the digital new economy. Ayala is the co-founder and Creative Director of